The new releases
The four big releases this weekend are A Good Day to Die Hard, Beautiful Creatures, Escape from Planet Earth and Safe Haven.
Films similar to A Good Day to Die Hard often open to an average gross of $27.1 million, and that’s stellar for action films. The first Die Hard opened to the sound of $600, 000 at 21 theaters (but it went onto gross $83 million, domestically); the second to an opening weekend of $21.7 million; the third to an opening of $22.1 million. The fourth one opened to a franchise best $33.3 million. I believe this will beat the fourth’s earning, because everyone has been dying to hear “Yippee Ki-Yay, Motherf*cker!” since McLane last said it in 1995. Apparently in 2007, the damn MPAA didn’t want him saying it. The Die Hard franchise has typically had a summer opening, but I don’t think this film’s February opening will have any sort of affect, especially on Family day weekend. Because nothing says ‘family’ better than terrorists and John McLane.
Those who are still feeling romantic post-Valentine’s Day might just be running out to see the latest Nicholas Sparks adaptation, Safe Haven. Is it just me, or does this look like it could pretty good? I think The Lucky One was seriously one of the worst films of last year, but I am a sucker for the charm of The Notebook, and this and Notebook share some similarities. This is the eighth adaptation of Sparks’ works, and there is a collected $17.8 million average opening. This one would look stellar if it opens between Message in a Bottle‘s $16.7 million and The Lucky One‘s $22.5 million opening. It’ll probably lean more toward The Lucky One, though. The popularity of Hough is at an average opening of $13.9 million, and Duhamel is at an average opening of $37.3 million (but that average is mostly thanks to the three Transformers flicks).
If the new Die Hard proves to be too much of an adrenaline rush, or Nicholas Sparks’ Safe Haven is too sappy, one might just choose this teen romance with a hint of dark witch secrets. While this won’t be the young adult heavyweight any of the Twilight flicks were, this might do nearly as well as Warm Bodies‘ $20.3 million opening. It isn’t getting a ton of love from the critics, and the leading woman (Alice Englert, in her film debut) and man (Alden Ehrenreich, in his wide release debut) don’t have much star power at all. However, the others included in the cast (Jeremy Irons, Emmy Rossum, Viola Davis, Emma Thompson, Thomas Mann) may attract a fine audience. This reminds me of last year’s Dark Shadows with its whole strange family vibe (that opened to $29.6 million) and the sort-of fantasy and atmosphere of The Spiderwick Chronicles (a film that opened to $19 million). Anyway, this is in solid shape if it opens between Red Riding Hood‘s $14 million and Water for Elephants‘ $16.8 million. It’ll probably do better than those, though.
This space adventure from the Weinstein Company sounds really lame to me, but visually appealing, and generally fun for the kids. While the Weinstein Company is a serious award-winning powerhouse, they haven’t fared well in the animation genre (they’ve given us the Hoodwinked films and that apparently god-awful Doogal). Though, kids still enjoy innocent old aliens in animation… But they don’t love them. Planet 51 opened to $12.2 million, Jimmy Neutron: Boy Genius opened to $13.8 million way back in 2001; Aliens in the Attic, $8 million; and Monsters vs. Aliens, $59.3 million. What I’m getting from that is, kids like to see both monsters and aliens in their movies. 2011′s family day weekend had Gnomeo and Juliet opening to $25 million. While this won’t gross anywhere near that, it will make most of its money on Monday; as this will be one of the only fairly popular, family-friendly films in theaters.
Here’s how I see the top 10:
1. A Good Day to Die Hard: $44, 500, 000
2. Identity Thief: $22, 400, 000
3. Safe Haven: $20, 000, 000
4. Beautiful Creatures: $18, 900, 000
5. Escape from Planet Earth: $14, 750, 000
6. Warm Bodies: $12, 500, 000
7. Side Effects: $8, 500, 000
8. Silver Linings Playbook: $7, 200, 000
9. Hansel and Gretel: Witch Hunters: $4, 000, 000
10. Argo: $3, 500, 000