Comedy movies have performing fairly well so far this year. A few bombed (Movie 43), a few opened to expectations (This is the End), and a few impressed (Identity Thief). Now, it’s time to see how the Sandra Bullock/Melissa McCarthy buddy comedy will perform. I think it will out-do Identity Thief, but not by a huge amount. It seems extremely vulgar, but funny. This is going up against White House Down and the competition of World War Z, and Monsters University in their second weekends. This and WHD are in a real battle of the sexes. I’m looking forward to seeing this, and movies similar to this open to an average $24.68 million. Melissa McCarthy is pretty popular, as well. I’m indifferent about her; I like on her on TV’s Mike and Molly, but I’m not a huge fan of the kind-of role she plays in Bridesmaids: dirty and vulgar. I don’t hate that role, because it’s good once or twice, but I think it’s going to become tiring very quickly. I think the role could be gold, however, matched up with Sandra Bullock. And director Paul Fieg. I think this could find some great success this weekend, mostly because there aren’t many other films targeting females in the market right now (and so many are for men), so I’m predicting it at $41.9 million.
White House Down looks pretty good, but it’s as if we’ve already seen it earlier this year with Olympus Has Fallen. That movie earned $30.37 million in its opening weekend, so this really should gross more than that surprise hit, with bigger stars and director. I also think the advertising campaign is kind-of brilliant, in the way that they only portray the villain as a familiar voice. I think it really adds to the mystery of it all. Movies similar to this open to $31.25 million. Channing Tatum has an average opening of $22.6 million. Jamie Foxx has an average opening of $19.2 million. Roland Emmerich, the director, has an average opening of $39.15 million, which I think is the ideal ballpark for this. His movies are almost always lots of fun (even though one of his more serious pictures, Anonymous, was very boring). In this weekend’s battle of the sexes, I think this actioner will lose to The Heat and earn $40.3 million. The two movies might just be going head to head all weekend.
1. Monsters University [review]: $44, 900, 000
2. The Heat: $41, 900, 000
3. White House Down: $40, 300, 000
4. World War Z [review]: $28, 160, 000
5. Man of Steel [review]: $23, 600, 000
6. This is the End [review]: $8, 500, 000
7. Now You See Me [review]: $5, 300, 000
8. Fast & Furious 6 [review]: $3, 345, 000
9. The Purge [review]: $2, 400, 000
10. The Internship: $2, 100, 000