August 2-4 Box Office Predictions

The Smurfs 2“The Smurfs 2” is being released two days early to beat the rush. Now, that worked wonders for “Despicable Me 2,” but didn’t do anything for “Turbo.” After families have emptied their pockets out on legitimately good animated movies like “Monsters University” and “DM2,” their budgets for movies are running on empty (as shown by the soft first weekend for “Turbo”). (That’s okay by me — because this and the summer’s last animated movie, “Planes,” don’t peak my interest.) Movies similar to “The Smurfs 2” open to an average $25.96 million. 2011’s “The Smurfs” opened to $35.6 million. Two years between the original and the first sequel isn’t so bad. Families might have grown a bit wiser in that time – though. For the three-day weekend, I’ll predict this at $26.5 million; and for the five-day frame, I’ll predict it at $39.34 million.

2 Guns

“2 Guns” is the other major release this weekend. It’s an action comedy starring Denzel Washington and Mark Wahlberg, so it already has an appeal with the cast. The last major buddy comedy, “The Heat,” was aimed at women; so now it’s time to show that men still like their action comedies. This still has an appeal to women, as well, because buddy comedies usually do well. “The Heat” had an $39.115 million debut, so this actioner should open roughly in the same neighbourhood, maybe a bit lower since this film’s marketing campaign wasn’t as aggressive as the campaign of “The Heat.” And since “The Wolverine” will have a good holdover, my prediction is $33.8 million.

Title: Prediction
1. “2 Guns”: $33.8 million
2. “The Wolverine”: $27.15 million
3. “The Smurfs 2”: $26.5 million (Five-day: $39.34 million)
4. “The Conjuring”: $12.85 million
5. “Despicable Me 2“: $10.1 million
6. “Turbo”: $8.56 million
7. “Grown Ups 2“: $6.96 million
8. “Red 2”: $5.26 million
9. “The Heat“: $4.844 million
10. “Pacific Rim“: $4.035 million

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8 Responses to August 2-4 Box Office Predictions

  1. Come on Pacific Rim! Stay in the top ten!

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